OUR WORK
Website optimisation and growth for small businesses.
Explore website optimisation, redesign and growth projects across professional services, travel, retail and the creative sector.
Each project combines strategy, content, SEO, AI visibility, customer journeys and practical implementation around the needs of the business.
DESIGNED AROUND THE BUSINESS
Website optimisation shaped around the business.
Some businesses need a clearer website structure. Others need stronger service pages, improved search visibility, better conversion routes or a complete website redesign.
Our work brings these elements together rather than treating them as separate tasks, while keeping every website aligned with its audience, offer and commercial goals.
FEATURED PROJECTS
Website optimisation case studies.
PROFESSIONAL SERVICES
Oxford Energy Services
Website transformation, sector marketing and lead generation
A phased project that began with stronger website foundations, then expanded into sector landing pages, ongoing optimisation and an interactive energy audit tool.
TRAVEL & TOURISM
Uncover Britain
Long-term website growth, SEO, AEO and analytics
An ongoing website growth programme strengthening content architecture, search and AI visibility, customer journeys and sustainable organic performance.
CREATIVE PORTFOLIO
Susan Edwards Paintings
Portfolio organisation, content and storytelling
A five-page foundation expanded into clearly organised painting collections that demonstrate the breadth, depth and development of an established artist's work.
MORE PROJECTS
Strategy shaped around different audiences.
TECHNOLOGY & SUSTAINABILITY
Pilio
Sector-led messaging and customer journeys
The website was restructured around six customer sectors, with each journey identifying the sector's specific challenges and showing how Pilio's services adapted to meet them.
Read case study →RETAIL & E-COMMERCE
Nafi
Persona-led messaging and customer journeys
Extensive persona work shaped tailored landing pages for three distinct premium buyers: parents, grandparents and gift-buying aunts, each with different motivations and priorities.
Read case study →A FUTURE CASE STUDY
Tracking the Next Level Web Growth journey
We are applying the same website growth principles to our own business. As the data matures, we will share the improvements, lessons and results.
WHAT CONNECTS THE WORK
Different styles. The same core principles.
Clarity
The visitor should quickly understand the business and the offer.
Purpose
Every section should support a customer, commercial or visibility goal.
Trust
The website should give visitors enough confidence to take the next step.
Usability
The structure and content should make the website easy to navigate.
EXPERIENCE BEHIND THE WORK
Website work shaped by marketing, commercial and practical experience.
These projects are delivered by Annah Todman, founder of Next Level Web Growth and a website and marketing specialist with more than 25 years’ experience.
The work combines website strategy, positioning, content, customer journeys, SEO, AEO and implementation with current professional development across analytics, content marketing and website platforms. This can include improving an existing website, restructuring content, creating new landing pages, strengthening search performance or developing a new website from the ground up.
View Annah’s experience, qualifications and current professional credentialsWebsites, digital marketing, communications and commercial strategy.
Formal grounding in audiences, positioning and marketing strategy.
Practical website-design knowledge supporting structure and implementation.
Squarespace Circle partner, Ahrefs specialist and HubSpot certifications.
YOUR WEBSITE NEXT
Ready to create something that fits your business?
Tell us where your website is now and what you would like it to do better.