ABOUT ANNAH
Practical website growth, supported by experience, qualifications and 2026 certifications.
I’m Annah, founder of Next Level Web Growth and a website and marketing specialist with more than 25 years’ experience.
I help small businesses, start-ups and sole traders strengthen the strategy, content, visibility, authority and customer journey behind their websites.
The qualifications, certifications and partner status shown on this page are mine personally, and they support the work I deliver through Next Level Web Growth.
QUALIFICATIONS, CERTIFICATIONS AND PARTNER STATUS
Professional Credentials.
The first row shows the professional credentials completed in 2026, alongside my Squarespace Circle Silver Partner status. Further specialist learning currently underway is shown more discreetly below.
COMPLETED IN 2026
Current professional credentials
CONTINUING PROFESSIONAL DEVELOPMENT
Further specialist learning underway
In progress
CONNECTED EXPERTISE
More than website design.
An effective website needs to communicate the right offer, reach the right audience, build confidence and guide people towards a useful next step.
I combine strategic and commercial marketing knowledge with practical website development, SEO, content, research, analytics and implementation. This allows me to consider the complete customer journey rather than treating each discipline as a separate task.
You work directly with me, so strategy, content and implementation stay connected.
CREDENTIALS AND PROFESSIONAL DEVELOPMENT
Current expertise and further specialist learning.
COMPLETED CREDENTIALS
Squarespace Circle Silver Partner
- Squarespace website builds, page layouts and design refinement
- Platform features, limitations and practical configuration
- Custom code, CSS and structured content improvements
- Member areas, commerce and website management workflows
- Helps support cleaner, more effective Squarespace websites for clients
Why this matters: I can work confidently within Squarespace while recognising where structure, content, layout or carefully selected code needs to go further for the client.
HubSpot AEO Fundamentals
- Answer engine optimisation and AI search visibility
- Content structure for answer engines and AI-powered search
- Entity clarity, trustworthy information and useful answers
- Search intent and content that supports AI discoverability
- Helps strengthen content for both traditional search and AI visibility
Why this matters: Pages can be structured so expertise, services and answers are easier for people, search engines and AI-powered discovery platforms to understand.
Semrush Local SEO Certification
- Local keyword targeting and location-focused search intent
- Google Business Profile optimisation and local visibility
- Consistent business information, citations and review activity
- Local competitor research and map-ranking measurement
- Helps strengthen visibility for businesses serving defined locations
Why this matters: Local businesses can be supported with a more structured approach to location relevance, Google Business Profile visibility and the signals that influence local search discovery.
HubSpot Digital Marketing Certification
- Digital marketing strategy across channels and customer journeys
- Relationship between website content, email, search and campaigns
- Marketing funnel thinking, lead generation and conversion support
- Measurement, optimisation and practical campaign structure
- Helps connect website improvements to wider marketing goals
Why this matters: Website improvements are considered within the wider digital journey, so content, calls to action, search, email and campaigns support meaningful business outcomes.
Semrush Digital Marketing Certification
- Integrated digital marketing strategy across key online channels
- Audience, content and campaign planning around measurable objectives
- Search, social and digital activity considered as connected channels
- Performance measurement and optimisation using practical marketing data
- Helps connect website growth with wider digital marketing activity
Why this matters: Website improvements can be planned as part of a wider digital marketing strategy, with content, visibility and measurement working towards the same commercial goals.
PROFESSIONAL DEVELOPMENT IN PROGRESS
These courses are underway and are not presented as completed credentials.
Ahrefs specialist certification In progress
- Keyword research and search opportunity identification
- Competitor analysis and content gap review
- Backlink understanding and authority development
- Site audits, technical issues and performance signals
- Helps strengthen SEO planning, page targeting and growth priorities
Why this matters: SEO priorities can be based on keyword evidence, competitor visibility, content gaps and realistic search opportunities rather than guesswork.
HubSpot Content Marketing Certification In progress
- Content strategy, planning and editorial structure
- Audience-focused content that answers real customer questions
- Topic relevance, consistency and content development
- Using content to support visibility, trust and engagement
- Helps shape stronger website content and supporting content clusters
Why this matters: Content is planned around audience needs and connected to wider website goals, helping strengthen relevance, visibility, authority and customer understanding.
Google AI Professional Certificate In progress
- Practical and responsible use of AI in professional work
- AI-supported research, analysis and workflow improvement
- Hands-on application rather than theory alone
- Using AI tools to work more efficiently and more thoughtfully
- Helps inform practical AI use across content, analysis and productivity
Why this matters: AI can be applied thoughtfully to research, analysis, content workflows and productivity without replacing accuracy, judgement or the individual voice of the business.
Google Analytics Certification In progress
- Traffic analysis, user behaviour and landing page review
- GA4 reporting, event understanding and measurement basics
- Customer journey insight and conversion-focused analysis
- Using data to prioritise website improvements more effectively
- Helps support evidence-led decisions rather than guesswork
Why this matters: Traffic, landing-page and user behaviour data can help identify what is working, what needs attention and where website development should be prioritised.
BUILT THROUGH PRACTICAL EXPERIENCE
Strategy tested on real websites.
Next Level Web Growth has been shaped through years of building, managing and improving websites across different sectors and commercial goals.
This includes developing Uncover Britain into a substantial UK road-trip platform with paid products, extensive destination content, technical SEO, structured data, analytics, internal linking, content clusters and growing search and AI visibility.
Other work includes energy services, tourism, art, sustainability, community development and campervan travel.
HOW I WORK
A personal, practical and honest approach.
Personalised
Built around your business rather than a fixed template.
Evidence-led
Priorities informed by research, analytics and practical experience.
Implemented
More than recommendations or a written audit.
Honest
No guaranteed rankings, invented percentages or unrealistic promises.
READY TO MOVE FORWARDS?
Your website already exists. Let’s make it work harder.
Whether it needs stronger foundations, clearer positioning, better visibility or continued development, we can identify the most useful next step.