NEXT LEVEL BESPOKE

A new website, built around your business.

Next Level Bespoke is for businesses that need a completely new website rather than improvements to an existing one.

We can take the project from its earliest foundations through to positioning, website structure, branding, content, SEO, answer engine optimisation, technical setup and launch, with the scope agreed clearly before work begins.

From £2,499 for a five-page website foundation

Start a conversation Book a free 30-minute call

Next Level Bespoke BUILD process: Brief, Unify, Implement, Launch and Develop

Brand and website direction Practical foundations for a new business

Strategy through to launch One connected development process

Clear scope and pricing Agreed before work begins

Built for future growth Search, AI and measurement considered

TWO WAYS TO BUILD

Start with the right level of website for your business.

BESPOKE WEBSITE FOUNDATIONS

A strong first website, ready to grow

From £2,499

For new businesses, sole traders and smaller organisations that need a professional website and practical help setting everything up properly.

Initial website and business strategy
Basic brand direction and colour palette
Simple logo or wordmark development
Domain, hosting and email setup guidance
Website platform and technical setup
Five agreed website pages
Website copy and page structure
Mobile-responsive coded layouts
SEO and AI-conscious foundations
Trust signals and calls to action
Contact or enquiry form
Analytics and Search Console setup
Launch support and handover

FULL BESPOKE WEBSITE

A wider website and digital growth platform

Price on application

For businesses that need more than five pages or want a more complete digital system built around their marketing and customer journey.

Wider brand and visual development
A larger website structure
Multiple services, products or audiences
Supporting content clusters
Lead magnets and downloadable resources
Interactive tools or calculators
Enquiry, booking or application forms
Email sign-up journeys
Case studies and authority content
Custom diagrams, graphics and artwork
Advanced customer journeys
HTML, CSS and JavaScript development
Analytics, events and conversion tracking
Third-party integrations
Phased development and launch

YOUR FIVE-PAGE FOUNDATION

The right pages for the first customer journey.

The exact pages are agreed around the needs of the business rather than forced into a fixed template.

A typical service-led website might include:

Home

A clear introduction to the business, offer and customer value.

Main service

A focused presentation of the priority service or product.

Second service

Another important offer, package or area of expertise.

About

Trust, experience and the story behind the business.

Contact

A clear and reassuring route to make an enquiry.

WHO BESPOKE IS FOR

For projects that need to begin with a blank page.

Launching a new business

You need the brand, website and technical foundations built together.

No website yet

You need help choosing the right platform, structure and setup.

Complete replacement

Your current website is no longer suitable and needs rebuilding.

More than five pages

Your services, audiences or content require a wider structure.

Lead generation tools

You need forms, lead magnets, downloads or interactive elements.

One joined-up project

You want strategy, content, design and implementation connected.

Where an existing website already has a suitable platform and usable foundations, Next Level Essentials or Elevate may be a more appropriate starting point.

THE NEXT LEVEL BUILD METHOD

A clear route from initial brief to future development.

Every Bespoke project follows the same structured process, adapted to the size and complexity of the website.

STAGE ONE

Brief

We understand the business, audience, offer, priorities and what the website needs to achieve.

STAGE TWO

Unify

We bring together the brand direction, messaging, website structure and technical requirements.

STAGE THREE

Implement

We create the agreed website, copy, layouts, functionality and connected supporting materials.

STAGE FOUR

Launch

We test the website, connect the agreed systems and prepare it for publication and handover.

STAGE FIVE

Develop

Once data becomes available, the website can continue to develop through Elevate or Momentum.

BUILT ON STRONG FOUNDATIONS

More than an attractive design.

We consider positioning, messaging, page structure, customer journeys, trust, calls to action, search visibility, AI readability, mobile presentation, technical setup and measurement together.

The result is a website designed to support both the immediate launch and future growth.

PAYMENT TERMS

A free quote with clear staged payments.

Your initial project discussion and quotation are free.

Once the scope, price and proposed delivery period have been agreed, the project is paid in three stages.

20%

Book the project

Paid to reserve the agreed project time and begin preparation.

50%

Project commencement

Paid when the scheduled website development work begins.

30%

Completion

Paid before final handover or launch of the completed website.

Third-party costs and any additional work outside the agreed scope are explained separately and are not purchased or undertaken without approval.

CLEARLY SCOPED FROM THE START

Clear pages, responsibilities, stages and costs.

The agreed website structure
Pages and features included
Branding and design work included
Content and copy responsibilities
Technical setup included
Delivery stages and timescales
The project price
Separate third-party costs
Anything outside the agreed scope

Additional work is not added without discussion and approval.

WHAT WE NEED FROM YOU

The information and access needed to keep the project moving.

Accurate business and service information

Pricing and process details

Qualifications and trust information

Testimonials or case studies

Existing branding or visual materials

Suitable photographs and images

Access to relevant accounts

Feedback at agreed review stages

Approval of final copy and website

EXPERIENCE BEHIND THE WORK

A new website shaped by website, marketing and commercial experience.

Next Level Bespoke is delivered by Annah Todman, founder of Next Level Web Growth and a website and marketing specialist with more than 25 years’ experience.

The work combines formal marketing and website-design qualifications with current professional development across SEO, analytics, content marketing, AEO and website platforms.

View Annah’s experience, qualifications and current professional credentials

01 25+ years’ experience

Websites, digital marketing, communications and commercial strategy.

02 BA (Hons) Marketing

Formal grounding in strategy, audiences, positioning and marketing planning.

03 City & Guilds Website Design

Practical website-design knowledge supporting structure and implementation.

04 Current 2026 credentials

Squarespace Circle partner, Ahrefs specialist and HubSpot certifications.

CONNECTED WEBSITE EXPERTISE

More than a design project: the thinking behind the website is built too.

A strong new website needs more than attractive pages. The offer, audience, messaging, content, search visibility, trust and customer journey need to work together from the beginning.

Depending on the agreed scope, a bespoke project can bring together website strategy, positioning, page planning, copy, design, technical setup, SEO, AEO, analytics, calls to action and practical implementation.

This creates a more useful foundation for customers, search engines and AI-powered answer platforms, while giving the business a website it can continue to develop over time.

01Strategy and positioning

Clarify the offer, audience, commercial priorities and role of the website.

02Structure and journeys

Plan the pages, navigation, calls to action and routes through the website.

03Copy and content

Create clear core-page copy, useful supporting information and trust content.

04Design and implementation

Build practical layouts and implement the agreed website where suitable.

05SEO, AEO and AI visibility

Make services, expertise and page relationships easier to understand and retrieve.

06Measurement foundations

Set up appropriate analytics, tracking and a basis for future evidence-led improvement.

EXAMPLES AND INSIGHTS

See the work, and the thinking that supports it.

Previous website work has supported businesses, organisations, service providers and content-led brands with different audiences, priorities and levels of complexity.

View website examples and previous work

CONTENT RESEARCH How Do You Research Content for SEO and AEO? See how customer questions, keyword evidence, search results and topic relationships can shape a stronger content plan. E-E-A-T · SEO · AEO How E-E-A-T Connects SEO and AEO Understand how experience, expertise, authority and trust should be built into the wider website and content practice.

A tailored website shaped around the business, products and customer journey.

See how strategy, company story, product structure and practical e-commerce requirements were brought together within one connected website.

OUR WORK Read the Nafi case study A bespoke e-commerce website with individual product pages, bundles, inventory, postage options and a stronger company story. RELATED GUIDE Do I Need a New Website or Can I Improve the One I Have? A practical way to decide whether improvement or a completely new build is the more appropriate investment.

FREQUENTLY ASKED QUESTIONS

Questions about Next Level Bespoke.

Does the £2,499 package include branding?

It includes practical starter branding such as a colour palette, typography direction and a simple logo or wordmark.

A full brand identity, detailed guidelines, multiple logo variations or extensive graphic design would be scoped separately.

Does the price include the domain?

No. Domain registration and renewal charges are separate.

We can recommend suitable options and help you purchase and connect the chosen domain. It should normally be registered in your name or your business's name.

Does the price include website hosting?

No. Hosting or website-platform subscriptions are paid separately by the client.

We recommend an appropriate option, explain the expected costs and help with setup.

Does it include a business email address?

We can help set up and connect an email address using your domain. The email subscription is separate and paid directly to the provider.

Are there any other costs I should expect?

Possible separate costs may include:

Domain registration and renewal
Hosting or platform subscriptions
Domain email subscriptions
Premium plugins or specialist software
Paid stock images or professional photography
Specialist fonts or licences
Advanced booking, payment or membership systems
External developers or specialist integrations
Legal policies or compliance advice

Any expected costs are discussed before the project begins.

Are stock images included?

Suitable free-to-use images may be sourced where appropriate. Paid stock photography, professional photography, extensive editing or a large image library would be separate.

Do you provide legal, GDPR or compliance advice?

We can provide practical website guidance on common requirements such as privacy information, cookie notices, consent wording, data collection and the placement of policies.

We can also add policies and notices supplied by you or your professional adviser.

We do not provide legal advice or guarantee that wording is suitable for your specific business, sector or circumstances. Bespoke terms and conditions, privacy policies, regulated-industry wording, specialist compliance requirements and technical or professional data should be reviewed or prepared by a suitably qualified adviser.

The client remains responsible for ensuring that the website, business information, policies and technical claims meet all relevant legal, regulatory and professional requirements.

Is the website limited to five pages?

Bespoke Website Foundations includes five agreed pages. Additional pages or a larger structure can be quoted as a Full Bespoke Website project.

What counts as one page?

A page is one clearly defined website page with an agreed purpose and standard level of content and functionality.

Very long pages, complex forms, tools, calculators, directories or substantial features may require additional scope.

Do you write the website copy?

Yes. We use the questionnaire and strategy discussions to create or develop the copy for the agreed pages.

You remain responsible for confirming that all factual, legal, service, pricing and business information is accurate.

Can you create forms, lead magnets and artwork?

A straightforward contact or enquiry form may be included in the foundation website.

Advanced forms, downloadable resources, automated journeys, interactive tools, custom illustrations, complex diagrams and wider artwork are normally scoped within a Full Bespoke project.

How are payments made?

Your initial discussion and quotation are free.

20% is paid to reserve the project time
50% is paid when the project begins
30% is paid on completion, before handover or launch

The precise payment dates are confirmed in the project proposal.

What happens if I request additional work?

Anything outside the agreed scope is discussed before it is started. We explain the cost, timing and any effect on the project schedule. No extra work is undertaken without approval.

What happens if information or feedback is delayed?

The timetable depends on receiving the agreed information, access, images and feedback when required. Delays may move the project into the next available delivery period.

How many revisions are included?

One consolidated round of reasonable revisions is included unless the proposal states otherwise.

A substantial change of direction, additional pages or further revision rounds may require a separate quote.

Who owns the completed website?

Your domain, hosting, email, analytics and connected business accounts should remain under your ownership and control.

Completed original website copy and code are supplied following full payment. Third-party software, images, fonts and plugins remain subject to their own licences.

Will the website be mobile friendly and measured?

Yes. The layouts are designed for common desktop, tablet and mobile screen sizes.

Appropriate analytics and search measurement can be included so the website begins collecting useful information after launch.

Can you guarantee traffic or enquiries?

No responsible provider can guarantee rankings, traffic, enquiries, sales or AI citations.

The website is built using sound strategy, search, content, usability and conversion principles to create a stronger platform for growth.

START YOUR NEW WEBSITE

Build the right foundations from the beginning.

Brief. Unify. Implement. Launch. Develop.

Bespoke Website Foundations — from £2,499 Full Bespoke Website — price on application

Discuss your new website Book a free 30-minute call