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Interactive checkers
Structured assessments that collect answers and return a score, result, priority or recommendation.
NEXT LEVEL LEAD MAGNETS & TOOLS
Give people a reason to engage.
Useful tools and resources can turn a passive website visit into a more meaningful interaction.
We create branded lead magnets, interactive tools and practical digital resources that help people understand a problem, explore an idea or take a clearer next step.
More than a download.
Designed around a genuine audience need and connected to the wider
customer journey.
Useful by design
Created around a genuine audience need
Branded and connected
Built into the wider website journey
Interactive where useful
Forms, outcomes, maps and embedded media
Trackable
Measure completions, downloads and onward actions
MORE THAN A DOWNLOAD
Create something people will genuinely use.
A good lead magnet should be valuable in its own right. It may help someone assess their position, calculate something, explore a map, organise information, receive a recommendation or download a useful resource.
The aim is not simply to collect an email address. It is to create a useful experience that builds trust and supports the next step.
The strongest tools solve a small but meaningful problem for the
right audience.
WHAT WE CAN CREATE
Useful digital experiences shaped around your audience.
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Calculators and practical tools
Browser-based tools that help users calculate, compare, organise or make a decision.
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Quizzes with outcomes
Engaging quizzes that produce different results depending on the answers selected.
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Downloadable resources
Branded guides, checklists, worksheets, recipes, shopping lists, packing lists and planners.
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Embedded maps
Interactive maps with routes, locations, categories, information panels and useful onward links.
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Embedded media
Playlists, video, audio and supporting content presented within a branded website experience.
EXAMPLES OF THE WORK
Practical tools already built for real businesses.
INTERACTIVE ASSESSMENT
Personalised diagnostic tool
Collects relevant information, applies scoring and presents a personalised result with priority areas and suggested next steps.
- Diagnostic questions
- Conditional scoring
- Personalised results
- Indicative calculations
- Lead capture and consent
- On-screen results
INTERACTIVE CONTENT
Outcome-based quiz
Uses multiple-choice answers to produce different outcomes and provide relevant recommendations or onward routes.
- Multiple result types
- Answer-based outcomes
- Branded result panels
- Relevant onward links
PRACTICAL RESOURCES
Recipes and printable resources
Branded recipe collections, shopping-list print-outs, packing lists and practical checklists that extend the value of the website.
- Printable PDFs
- Downloadable checklists
- Branded layouts
- Supporting website content
EMBEDDED EXPERIENCES
Maps and playlists
Embedded maps, playlists and supporting content that help users explore useful information without leaving the wider website journey.
- Curated map markers
- Routes and information panels
- Embedded playlists
- Responsive presentation
A useful interactive experience connected to a wider customer journey.
See how an expert-led checker can turn complex knowledge into a practical, trackable tool that helps visitors understand their position and take a clearer next step.
OUR WORK
Read the Oxford Energy Services case study
Includes an interactive lead-generation checker shaped around specialist expertise,
customer questions and relevant next steps.
RELATED GUIDE
How Do I Know Whether My Website Is Actually Working?
How starts, completions, downloads, onward clicks and business outcomes can be measured.
THE NEXT LEVEL MAGNET METHOD
A useful idea, connected to a clear purpose.
M
STAGE ONE
Map
Define the audience, the problem and what the tool or resource needs to achieve.
A
STAGE TWO
Attract
Create an idea that gives the right people a genuine reason to engage.
G
STAGE THREE
Guide
Help users understand something, make a choice or identify a next step.
N
STAGE FOUR
Nurture
Build trust through genuinely useful and relevant information.
E
STAGE FIVE
Engage
Create the interaction, result, download or onward route.
T
STAGE SIX
Track
Connect appropriate analytics so performance and user actions can be reviewed.
CONNECTED TO THE WIDER WEBSITE
A useful feature, not a standalone novelty.
A lead magnet or tool should support the wider customer journey, rather than sit in isolation. Where it is being used for a campaign, we can instead create a dedicated landing page with the lead magnet built into that focused journey.
Where users will find it
What information is collected
Whether lead capture is appropriate
What happens after completion
Which service or page it supports
How results or downloads are delivered
What should be measured
How the experience works on mobile
WHAT MAY BE INCLUDED
Planned around the purpose, platform and complexity.
Not every project requires every element. The final scope is agreed around what the tool needs to do and how it fits within the website.
- Concept and audience planning
- Question or content development
- Scoring or outcome structure
- Branded page design
- Forms and lead capture
- Personalised results
- Downloadable files
- Interactive maps
- Embedded media
- Calls to action
- Analytics and event tracking
- Website implementation
- Testing and launch support
WHO THIS IS FOR
For businesses ready to make their website more useful.
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Build trust earlier
Demonstrate expertise before a customer makes an enquiry.
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Generate better leads
Collect useful context while giving the user something valuable.
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Simplify complex information
Turn a complicated topic into a clearer guided experience.
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Support a campaign
Create a distinctive feature around a service, launch or audience.
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Increase engagement
Give people more reasons to interact with existing content.
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Create something memorable
Offer a practical resource that helps the business stand out.
PRICING
Indicative pricing for a focused tool or resource.
Around £300–£500+
depending on the tool, content and complexity
A straightforward branded download or simple interactive resource will usually sit toward the lower end of the range. Personalised results, scoring, calculations, integrations or more complex functionality may require a larger scope.
YOUR PROPOSAL WILL SHOW
- What will be created
- What information or content is required
- The agreed functionality
- What is included
- Any third-party costs
- The delivery stages
- The project price
FREQUENTLY ASKED QUESTIONS
Questions about lead magnets and tools.
Do all tools need to collect email addresses?
No. Some tools are created purely to provide value and improve engagement. Lead capture is included only where it makes sense for the user and the wider customer journey.
Can results change depending on the answers?
Yes. Quizzes, assessments and checkers can use different scores, result bands or outcomes depending on the user's responses.
Can users receive a personalised result?
Yes. Results can be displayed on screen and may include a score, summary, priority areas, recommendations or relevant next steps.
Can you create downloadable PDFs?
Yes. We can create branded guides, worksheets, checklists, lists and other downloadable resources as part of the project.
Can you embed maps, playlists or video?
Yes. Maps, playlists, video and other suitable media can be embedded within a branded and responsive website page.
Can the tool work on my existing website?
In many cases, yes. The available functionality depends on the website platform, its technical limitations and any third-party integrations required.
Can you track how people use the tool?
Appropriate analytics and event tracking can be included where the platform allows it.
This might include starts, completions, downloads, result views and onward clicks.
Do you provide legal or GDPR advice?
We can provide practical guidance on consent wording, privacy information and data collection within the tool.
We do not provide legal advice. Privacy policies, terms, regulated wording and specialist compliance requirements should be reviewed by a suitably qualified adviser.
Will every idea be technically possible?
Not necessarily. The available functionality depends on the website platform, integrations, data requirements and project budget.
We define what is practical before the proposal is agreed.
Can you guarantee more leads or enquiries?
No responsible provider can guarantee leads, sales, traffic or engagement levels.
The aim is to create a useful, well-positioned experience that gives the right audience a stronger reason to interact.
CREATE SOMETHING USEFUL
Turn an idea into a practical website experience.
Map. Attract. Guide. Nurture. Engage. Track.
From downloadable resources and quizzes to personalised checkers, embedded maps and interactive tools.
Discuss a lead magnet or tool Book a free 30-minute call