Strategy and discovery
A one-hour strategy conversation, structured questionnaire and review of your business priorities.
NEXT LEVEL ESSENTIALS
Next Level Essentials brings the different parts of your website together into one clear, connected foundation.
We review the five pages that matter most, identify what is holding the website back and make the practical improvements needed across messaging, structure, customer journeys, SEO, AI visibility, technical performance, analytics and conversion.
It is designed for small businesses, start-ups and sole traders that need an affordable but thorough first step — with immediate improvements, appropriate measurement and a clearer roadmap for the next stage of growth.
THE FIRST STEP IN YOUR WEBSITE GROWTH JOURNEY
A website may look good to the eye while important issues remain underneath. It may also feel outdated and need more than a visual refresh — the structure, messaging, functionality and customer journey may all need attention.
The messaging may not be clear.
The most important pages may not guide visitors towards the right action.
Search engines and AI platforms may struggle to understand the website.
Analytics may not be collecting the information needed to guide future decisions.
The website may no longer meet current standards for usability, search visibility, AI readiness, page speed and customer expectations.
WHAT IS INCLUDED
A one-hour strategy conversation, structured questionnaire and review of your business priorities.
Review of the existing website, available analytics, search data and up to five agreed priority pages.
The pages are assessed across messaging, structure, customer journeys, trust, SEO, AI visibility, technical performance and measurement.
Improved page structures, copy where required and fully coded layouts bringing the recommendations together.
We add the agreed improvements directly where the website allows, or provide ready-to-use files for your developer.
One consolidated set of reasonable copy amendments is included.
Need more than five pages? Additional pages can be assessed and quoted separately.
We assess the website against ten essential foundations:
Is it immediately clear what the business offers, who it helps and why someone should choose it?
Does the language communicate the right value clearly, consistently and persuasively?
Does each page present information in the right order and make the important content easy to understand?
Can visitors quickly find what they need and understand the most relevant next step?
Are enquiries, bookings, purchases or other actions clearly signposted?
10-POINT WEBSITE FOUNDATION
Next Level Essentials
Does the website provide enough proof, reassurance and credibility?
Are the pages structured and written in a way that helps search engines understand their purpose?
Is the business, its expertise and its offer clear enough for AI platforms and answer engines to interpret?
Are there obvious issues affecting usability, mobile presentation, page speed or general performance?
Is the right tracking in place to understand what happens next and support future decisions?
These areas are not treated as separate exercises. They are considered together so the website becomes clearer, more coherent and better prepared for growth.
YOUR FIVE PAGES
The exact five pages are agreed during the strategy conversation.
We focus on the pages that matter most to the customer journey, business priorities and future growth. These will not necessarily be the five pages receiving the most traffic now.
Depending on the business, the five pages could instead include a package page, product page, location page, case study, portfolio page, lead magnet or booking page.
The aim is not to force every business into the same structure. It is to identify the five pages that will create the strongest connected foundation for yours.
A typical service-led website might include:
A clear introduction to what you offer, who you help and why someone should choose you.
A stronger presentation of the priority service, what it solves and the next step.
A clear route into another important service, package or area of expertise.
A trust-building page connecting your experience and approach to the needs of the customer.
A simpler final step with reassurance and an easier route to make contact.
HOW THE PROCESS WORKS
We review the platform, discuss what the business needs and agree the five pages that will create the strongest starting point.
You complete the questionnaire and strategy conversation. We then review the website, available data and agreed pages.
We reshape the agreed pages and produce fully coded layouts, implemented directly where possible or supplied for your developer.
One consolidated set of reasonable amendments is included, followed by a clearer roadmap for future development.
PRACTICAL DELIVERY
You know your business best. We use the questionnaire and strategy conversation to understand what you offer, who it is for and what matters most.
We then reshape, organise and enhance that information so it works more effectively online.
You receive stronger, updated pages that bring together your business knowledge with recommendations across strategy, messaging, SEO, AI visibility, usability, technical performance and conversion.
Copy improvements are included within the agreed five pages, together with one consolidated set of reasonable amendments. Substantial new sections or additional rounds of rewriting may be quoted separately.
EXPERIENCE BEHIND THE WORK
Next Level Essentials is delivered by Annah Todman, founder of Next Level Web Growth and a website and marketing specialist with more than 25 years’ experience.
The work combines long-standing experience in website strategy, marketing and content with current professional development across SEO, analytics, content marketing, AEO and website platforms.
View Annah’s experience, qualifications and current professional credentialsWebsite, marketing, content and business development experience.
Formal grounding in marketing strategy, audiences and commercial positioning.
Practical website design knowledge supporting structure, usability and implementation.
Professional certifications and Squarespace Circle partner status.
A GOOD FIT FOR YOUR BUSINESS
Need a complete rebuild, major migration, complex functionality or a large number of new pages? These projects can be discussed through Next Level Bespoke .
There is no requirement to move into another package.
INVESTMENT AND EXPECTATIONS
This includes the review, recommendations, coded layouts and agreed implementation for up to five priority pages.
Additional pages, substantial new content, platform upgrades, complex functionality and work outside the agreed scope can be quoted separately.
Book a free 30-minute callNo responsible provider can guarantee a specific Google ranking, level of traffic, number of enquiries, AI citation or amount of business growth. Results are also influenced by competition, demand, website authority, wider marketing activity and changes made by search engines and AI platforms.
FREQUENTLY ASKED QUESTIONS
The package covers the agreed review and improvement of up to five existing pages. It does not include domain or hosting fees, business email, professional photography, paid imagery, full branding, legal advice, online shops, membership areas, complex booking systems, portals, custom software, substantial migration, ongoing maintenance, unlimited revisions or additional pages.
Simple links to existing booking, payment or enquiry services may be included where technically straightforward.
Additional pages can be reviewed, rewritten, coded or implemented for an additional quoted cost. We normally begin with the pages that matter most to the customer journey and business priorities.
The five priority pages are agreed with you during the suitability check and strategy conversation. The selection is based on business value and the customer journey rather than traffic alone.
One consolidated set of reasonable copy amendments is included. Additional rounds, major changes of direction, new sections or new functionality may need to be quoted separately.
No. The package covers the agreed project through implementation or handover. Future support can be quoted individually or provided through Next Level Momentum.
No. The questionnaire and strategy conversation provide the information needed to improve the core messaging and copy for the agreed pages. You do need to provide accurate factual information, service details, prices where applicable, qualifications, testimonials and business processes.
We use images supplied by you and can include up to five images on each agreed page where appropriate. Images must be supplied in suitable dimensions and quality, and you must own them or have permission to use them.
Professional photography, extensive image editing and paid stock imagery are not included unless agreed separately.
Your domain, hosting, website platform, analytics and connected business accounts should remain in your name and under your control. Completed original code and agreed website content are supplied once the project has been paid for in full.
Third-party images, fonts, software and plugins remain subject to their original licences and terms.
Yes, although making changes to the coded layouts will depend on your technical understanding, your website platform and your confidence working with code.
We recommend keeping an untouched backup before making any changes.
If you would prefer us to make further updates, we would be happy to help either as separately quoted work or through the Next Level Momentum retainer.
We assess compatibility before the project begins. Where direct implementation is not suitable, we provide completed files for your existing developer. A substantial rebuild, migration or platform upgrade would be quoted separately.
Yes. The coded layouts are designed to work across common desktop, tablet and mobile screen sizes. Final behaviour can also be influenced by the wider platform, navigation and third-party elements.
We use performance-conscious principles and identify obvious issues affecting the agreed pages. We cannot guarantee a fixed PageSpeed score because performance is also affected by hosting, templates, fonts, tracking scripts, plugins, video and third-party services.
Existing or future costs for the domain, hosting, website platform, business email, paid software, plugins and third-party services remain separate. Any new third-party costs will be explained before they are added.
No responsible provider can guarantee a specific ranking. The package strengthens on-page SEO and website structure, but rankings are also affected by competition, authority, content, links, demand and ongoing marketing.
The website is structured to improve machine understanding and citation potential. AI platforms choose their own sources, so inclusion or citation cannot be guaranteed.
No. The package does not include legal advice or bespoke drafting of privacy policies, cookie policies, terms and conditions or regulated-industry disclaimers. The client remains responsible for meeting legal and regulatory obligations.
READY TO MOVE FORWARD?
Share where the website is now and what you would like it to achieve.